The Khadi and Village Industries Commission (KVIC) is bullish on enforcing its Khadi trademark and had issued 2,172 notices to businesses across India for retailing products with unauthorised Khadi trademarks until January this year.
Bhanu Pratap Singh Verma, Minister of State for Micro, Small, and Medium Enterprises informed Rajya Sabha (Upper House) that “Up to January 2022, KVIC had issued 2,172 notices to entities engaged in the unauthorised sale of products in the name of Khadi.
KVIC has also undertaken the task of removing online links to unauthorised Khadi goods. “So far, KVIC has already removed 2,487 links from Amazon, Flipkart, Snapdeal, WhatsApp, YouTube, etc.,” the Minister shared.
KVIC is part of the Ministry for MSMEs and works to promote handloom textiles with the aim of preserving Indian textile traditions and creating employment opportunities in the sector.
It has also filed nine lawsuits to date against businesses for allegedly infringing its Khadi trademark including against fashion and lifestyle brand FabIndia.
According to KVIC, around 500 businesses and organisations have so far apologised for misusing the trademark and have agreed to remove it from their products and e-commerce portals.
The organisation has taken steps to verify Khadi products including appointing seven trade mark consultants.







