According to Government officials aware of the initiative, the Union Textiles Ministry is finalising the measurements and standards for clothing and footwear that would better fit Indians.
Currently, both foreign and domestic brands with stores in India utilise US or UK dimensions for clothing, such as ‘Small,’ ‘Medium,’ and ‘Large.’
However, Indian body types are different from those of westerners in terms of height, weight, or specific body component measurements like the shoulders and bust, which causes issues with fitting.
According to the aforementioned source, size charts for Indians are anticipated to be created with the aid of 3D scanners that will measure 25,000 men and women between the ages of 15 and 65 in six cities: New Delhi, Kolkata, Mumbai, Bengaluru, Shillong, and Hyderabad.
The National Institute of Fashion Technology (NIFT) would conduct a study to develop a size chart for Indians, and the project would be finished in 2-3 years, according to a statement from the textiles ministry in 2018. The textiles ministry was anticipated to provide 21 crore for the National Sizing Survey of India project, while NIFT would cover the remaining costs.
“Size India will surely give impetus to the growing domestic market for fashion goods. With greater focus on e-commerce and flexible lot sizes, size India will offer the much needed size fit to the domestic consumers.” said Chandrima Chatterjee, secretary general of the Confederation of Indian Textile Industry (CITI).
