Global outdoor lifestyle brand Timberland has unveiled its 2016 Corporate Social Responsibility (CSR) Report. The retailer has always been driven by a commitment to innovate and operate in a responsible manner – in terms of its Products, Outdoors and Communities around the globe where it operates.
Timberland has set a new goal to use 100 per cent organic or Better Cotton Initiative-certified sources by the year 2020. In 2016, the retailer had reached 58 per cent. To further back this effort, the company is also exploring a pilot programme in Haiti to include smallholder farmer-grown cotton from the region in its future supply chain.
It will continue to look for a PVC-free (sustainable) material substitute that meets strict performance standards for its Timberland PRO line, and to analyse materials and manufacturing equipment updates to achieve its target of 100 per cent PVC-free footwear.
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“At Timberland, our philosophy to be Earthkeepers drives everything we do, which means as our business continues to grow, we strive to find efficiencies and new innovations to meet our sustainability goals,” said Colleen Vien, director of sustainability for Timberland, adding, “While we made several positive steps toward our 2020 goals in the last year, there are a few challenges that Timberland – and the industry more broadly – needs to focus on to find solutions to overcome.”
