Fast growth, systematic planning and product development are the synonyms that define Ahmedabad based Anunay Fab Limited. The company, established in 1992 has, in its short duration, already made a mark in quality fabrics and home textiles. Anunay has kept pace with the fast changing needs of the international markets and has continuously adapted new technology and systems to offer an outstanding range in home textiles. The management reins are in the hands of young and passionate second-generation entrepreneurs. “We started the company from scratch and have succeeded in achieving a turnover of Rs 125 cr in exports with 12% growth in the last financial year,” said Anjani Agarwal, MD, Anunay Fab Ltd, who has received many prestigious awards including the Bharat Gaurav for taking the company to new milestones in a short period of time. The company’s consistent growth and performance has raised the bar for achievements and the company is aiming to become a US $200 million company by the end of 2010.
To expand its horizons and meet the set goals while offering a product range that matches international standards, the company recently announced a new project, a part of its expansion process. “We are setting up a new unit that will increase our production capacity of processed fabric by 30% and will be loaded with the latest machines imported from the EU,” said a confident Anjani. In the first phase that will be completed by April 2009, the concentration wil be on the processing house, followed thereafter by a manufacturing unit that will manufacture high quality fabrics and home textile products. Anunay Fab is one of the few companies in Ahmedabad involved in the exports of organic bedding and is sensitive about environmental and social issues. “We are OEKO TEX certified for Cotton as well as Polyester fabrics and have received certification for being ISO 9001:2000 also,” said Anjani proudly.
To promote the environmental cause, the new project that will be built in an area of 35 acres of land will have a water effluent treatment unit so that the water can be used for plantation. “Out of the total land invested in for the project, 60% would be left open for plantation and the only the remaining 40% for the production unit,” added Anjani. The construction work for the new project has already started and it is expected that commercial production would start by mid-2009. The plant will have the capacity to manufacture 30,000 metres of fabric every day.
The integrated in-house facility for washing, dyeing, bleaching, processing and a well-equipped and socially compliant stitching unit is the backbone of the company. The textile units are equipped with double width Sulzer looms that have the ability to weave fabrics up to 360 cm, rotary machines for printing fabrics up to the finished width of 300 cm, flat screen printing machines, flannel raising machines that gives finished fabrics of width 320cm and Zero Zero finish machines for pre-shrunk fabrics up to finished width of 300cms, which help in giving the desired output and quality. Besides, jigger and jet dyeing machines, 12 drying ranges and 3 continuous bleaching plants are also available that gives with maximum possible width of 320 cms. “For continuous operations at the shop floor, our marketing office has been made at the stitching unit itself so that there is a direct interaction and no delays or errors occur,” said Anjani.
Anunay Fab manufacturers cotton, polyester-cotton and 100% polyester fabrics along with products like flat sheets, fitted sheets, pillow and quilt covers, towels, bed in bag, decorative sets, cushions, curtains, table and kitchen linen, bed spreads, rugs, etc. “Seeing the growing demand for pillow covers, we have recently added it to our product range. The response is good and we are exporting it in good volumes,” claimed Anjani. Working with buyers like Home Goods, Metro, Conforama Group, Klingel and Neckermann, the company’s product range reaches all important markets of the world. The company believes that in the era of increasing competition, it is important to maintain good and long term relations with customers and respond to their queries fast. “To remain in close contact with our clients and make communication easy, we have a marketing office and a warehouse in The Czech Republic and Canada respectively,” added Anjani.
He believes that the USP of Anunay Fab is its team, a number of which have been associated with the company for many years, which in turn has helped in maintaining stability in all areas of operations and to get required results on time. The team at Anunay ensures that the requirement of buyers in terms of good prices, on time delivery and innovative product range is always fulfilled. “In home fashion market there is no universal language for design and style, but the important aspect is the aesthetically pleasing look, functionality of product and the portrayed dynamism,” stressed Anjani. In order to keep a close watch on ongoing trends in home fashion, understanding buyer/consumers changing tastes and preferences and to get the pulse of the market, the company visits many national and international fairs of home textiles like Heimtextil Frankfurt and Mumbai regularly. Furthermore, every month it sends its team to different parts of the world to get latest inputs about ongoing trends. “We have an in house design studio also with experienced, young and vibrant team of designers who come up with new concepts and collections regularly,” said Anjani.
Anjani feels that at the moment the biggest drawback of the home textile industry that restricts the growth of industry is the price constraint that has seen a lot of business being diverted out of India, especially to countries like Bangladesh. “The cost of production in Bangaldesh is lower than in India and they enjoy preferential access to the EU markets which results in lower landed cost of product in the EU to the importer there,” reasoned Anjani. “Our other competitor Pakistan has a weak currency as compared to INR due to which we lose out business on this front also,” argued Anjani. However, the company is upbeat that with the new unit larger volumes will allow for better scales to take on the competition, he added.