Alice + Olivia have taken up a benign cause under its umbrella. In an effort to give back to Los Angeles’ charities, it has signed a MoU with Nancy Davis’ Race to Erase Multiple Sclerosis. Approximately, ten percent of the net earnings will be given away to benefit ‘Race to Erase Multiple Sclerosis and its Center without Walls Program’.
Recently, Alice + Olivia had put up a fashion show at the 25th Anniversary Gala of Race to Erase. As the collaborations endeavor unfolds, the pre-fall six-button ‘Good’ jean, part of its denim and sportswear line AO.LA by Alice + Olivia were committed to the charitable act. Describing it as a ‘west coaster alter ego’, the range of AO.LA includes daily wear skinny jeans, 1970s-inspired flare leg styles, and conventional cropped boot cuts. It also includes, distressed and intricately painted style denims.
Available at Alice + Olivia stores nationwide, aliceandolivia.com, and at select retailers such as Bergdorf Goodman and Neiman Marcus locations, the retail offerings range from US $ 198 to US $ 295 in price.
Race to erase is a prime Multiple Sclerosis research center. Since 1993, it has been effectively working together on pioneering researches with the aim of treating and in due course finding a cure for MS. This is not the first time; Alice + Olivia have backed such a gracious cause. Earlier ten percent of proceeds from sales of the line’s ‘Good’ collection was being donated to the Good + Foundation, an organisation functioning to break the cycle of family poverty.