The company, backed by over nine decades’ of experience, announced the entry of German company Strobel as one of its principals. With this, the company aims to once again live up to its motto “To provide world acclaimed brands, best technology and services” by having marketing tie-ups with international technology brands with the direct aim of providing affordable automation.
Strobel, a family-owned business, is a name associated with only the best of German technology. Under the leadership of Florian Strobel, the company aims to improve its research and development for user friendly solutions. Offering a complete range of sewing machines for products such as ladies and men’s outerwear, leather and fur garments, home furnishings, cars, shoes and even accessories such as ties and scarves, Strobel has already carved a market for itself in the Indian apparel industry. Therefore, its association with HCA will be another feather in the latter’s cap.
HCA already represents Pfaff and ASS from Germany, which constitute other automated and basic machinery required for jackets and trousers. The tie-up with Strobel now completes its suits line, a fast emerging market for the Indian manufacturers and gives it an advantage over other technology providers in the country. The other big brands represented by HCA include Kansai, Highlead, SWF, Merrow, Hengtai, and Anghinetti. At the upcoming GTE Bangalore HCA will showcase the Strobel range for the first time.
