US-based outdoor apparel label Woolrich has revealed its plans to expand its SoHo stores by doubling the size of the store at the Wooster Street location.
Notably, the apparel label’s New York City store, that was launched back in 2014 and marked the company’s foray into North America, is currently spread across 1,900 sq. ft. It will be expanded into a two-floor layout to include another two-floor area, around 8,000 sq. ft. space next door at 121 Wooster Street.
It is important to add here that the new space features a ground floor spread across 4,100 sq. ft. and a 3,700 sq. ft. basement area.
“They have a new investment firm involved in their business and the brand has been growing significantly in terms of consumer interest. They want to capitalize on that and they needed more space to show the breadth of their line.” – Joel Isaacs, Founder, Isaacs and Company, who represented Woolrich, in the lease said.
The brand which sold a majority stake to the Luxembourg-based investment firm L-Gam Advisors Sarl, the expansion is said to be in line with the brand’s constant push towards enhancing the brand.
Reportedly, the Japan-based sportswear brand Goldwin Inc. has set its sights to acquire the Wooster Street location, once Woolrich leaves the space, which is expected to take place by the end of next year.
Additionally, Woolrich has announced that it has inked a lease at 121 Varick St. and is eyeing to transform the 6,500 sq. ft. space into a showroom curated for wholesale marketing.
