Custom furniture start-up Wooden Street has announced that it will spend around US $ 500K in order to change the feel and function of its experience stores post-coronavirus pandemic.
The plan would include a touch-free store policy, virtual reality and 3D services and sanitised supply chain.
The start-up has been planning out a complete strategy to re-enter the post-lockdown market.
Focused on making the overall furniture shopping experience safe for consumers, the strategy involves daily store-wide sanitisation, social distancing policies to virtual contactless services on the website.
Wooden Street will also bring in use its VR module which was launched in the previous quarter, which will allow virtual reality walkthroughs of a customer’s home furnished with furniture and décor accessories from Wooden Street, in their smart phones.
“Given how COVID-19 has virtually changed everyone’s behaviour and lifestyle, we want to assure customers of their safety and of our employees so that they feel confident in shopping,” said Lokendra Ranawat, CEO, Wooden Street.
Wooden Street had closed all its stores on 22 March after the Prime Minister had appealed to the nation for a 21-day lockdown. It is now planning to open some of its 25+ experience stores across green zones and relatively healthy areas, post the lockdown period. The company also has plans to resume its officers with a reduced capacity of 25-30 per cent.
Here comes a detailed plan from the company to reassure customers of their safety within the stores!
Touch-Free Experience Stores
- Customers are advised to take appointment before visiting; this will help staff to entertain no more than two families within the store while maintaining social distancing.
- Multiple store-wide sanitisation daily along with daily temperature screenings of the staff and regular medical examinations.
- Implementation of touch-free transaction modes.
- Restrictions on entry without masks.
Supply-Chain
- Daily sanitisation and disinfection of manufacturing facilities, warehouses and delivery vehicles.
- Mandatory temperature screenings and health check-ups.
- Manufacturing and delivery staff will be provided with sanitisation facilities and will follow social distancing norms.
- Every product will be disinfected and fumigated before packaging.
- Post-packaging, the deliverables will be sanitised once again before dispatch.
- Only 2 masked delivery personnel to be allowed per delivery.
- Delivery personnel will ensure touch-free delivery & installation, and will clean up residual packaging before leaving.
