US-based VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, has announced the appointment of its first Chief Digital Officer.
The company, which owns brands such as The North Face, Timberland, Vans, Wrangler and Lee, has tapped Velia Carboni, an expert in exploring the untapped opportunities in the latest innovations, to intensify its digital operations. She will be based at VF’s world headquarters in Greensboro, North Carolina.
Carboni was previously associated with Fidelity Investments for more than 25 years. In her new role, she will be responsible for the incorporation of superlative digital competencies into VF’s retail business.
The newly appointed Chief Digital Officer, who will serve on the company’s Senior Leadership Team, will work under VF’s Chairman, President and CEO Steve Rendle.
According to Rendle, Velia will also be responsible for the execution of the company’s digital strategy to strengthen growth and help its brands offer smooth and hassle-free experience to its customers.
Carboni, who is stepping into this new role at VF, feels that it a unique opportunity to serve a brand which boasts over 20 global iconic brands.
The newly appointed Chief Digital Officer is committed to offering new, innovative online shopping experiences as digital at VF will be a powerful business, growth and consumer-satisfaction tool in the time to come.
“The VF is planning to utilise her talent and experience with expanded investments in our digital platform to innovate, build strategic partnerships and win in a very competitive apparel and footwear market,” added Rendle.
Markedly, online apparel sales have increased in the recent years. Consumers are now more comfortable in making wardrobe purchases from the comfort of their homes…
Various apparel brands across the globe have now started shifting their focus to ‘digital’ as consumers have now become more inclined towards e-commerce. They are investing in developing a social media image, renovating stores by deploying VR technology, kiosks, etc.
