Throughout this quarter, leading brands and designers captivated the audience with extraordinary show moments and viral red carpet appearances, generating excitement among both guests who attended fashion weeks in person, as well as online viewers who were eager to witness their visionary approach for the upcoming months.
However, aligning these collections and moments with tangible purchase data that reflects the immediate fashion preferences of consumers has become an intricate challenge, one that presents a complex interplay between creative vision and consumer demand.
In the fast-paced world of fashion, where trends evolve rapidly and consumer preferences fluctuate between bold, extravagant attire and more subdued, wearable styles, we observe a dynamic shift in the shopping behaviour of consumers.
Today’s fashion shopper knows how to navigate between the allure of high-profile luxury and the appeal of emerging smaller brands, often being swayed by ongoing movements and viral brand moments. Amidst this swirling landscape, the data provided by The Lyst Index proves to be a valuable anchor, offering reliable insights to guide one through the ever-changing fashion ecosystem.
Leveraging the impressive momentum of its flagship brands, the Prada Group has established itself as a dominant force in the fashion industry. And yet again, Prada has managed to secure its position as the world’s most sought-after brand for the second consecutive quarter, experiencing a notable 22 per cent increase in search volume. Simultaneously, its sister brand Miu Miu has achieved its highest-ever ranking since the inception of The Lyst Index, propelled in part by the strong demand for the coveted pocket bag, a second collaboration with New Balance and a buzzy Paris Fashion Week show that featured the likes of Emma Corrin, Zaya Wade, Mia Goth and Ethel Cain – all that goes towards highlighting its growing popularity among fashion enthusiasts.
Versace has emerged as the most rapidly rising brand of the quarter, soaring up the chart by five positions. With a bold move to host its Fall/Winter 2023 shows in Los Angeles during Oscars weekend, shortly after the conclusion of Fashion Month, Donatella Versace embraced risk and it proved to be a resounding success. The star-studded spectacle seamlessly intertwined the realms of entertainment and fashion, garnering an impressive 39.8 million views on TikTok, as a result of which, searches for the Versace brand surged by 44 per cent in the days following the event.
Entering The Lyst Index hottest brands ranking for the first time at an impressive 17th position, SKIMS has made a notable debut. Since its launch in September 2019, Kim Kardashian’s shapewear brand has achieved both cultural and corporate acclaim, reinjecting life into a dormant category and attaining a valuation of US $ 3.2 billion.
Leveraging Kardashian’s influential celebrity status and a continuous stream of interesting brand campaigns featuring renowned personalities, SKIMS appears to have a deep understanding of the fashion zeitgeist. In the past three months alone, searches on Lyst for SKIMS have surged by 30 per cent, driven by high demand for the brand’s sculpt bodysuit which ranks third on the hottest product of the quarter list.
Joining the Hottest Brands ranking for the first time this quarter is JW Anderson, marking a significant milestone as the third creative director to steer two of The Lyst Index‘s Hottest Brands simultaneously within the same quarter – a move that sees him following the footsteps of Virgil Abloh and Miuccia Prada. JW Anderson’s rise to prominence owes much to the influential support of high-profile celebrities such as Hailey Bieber, Bella Hadid and Hunter Schafer, who have passionately endorsed the brand.
Additionally, Magda Butrym, Ann Demeulemeester and Khaite emerge as Breakout Brands this quarter, indicating their potential for remarkable growth and influence in the global fashion landscape.
1. Prada
- Achieved € 3.252 million in retail sales during 2022, showcasing strong financial performance
- Recently announced the highly anticipated 2023 Prada Frames symposium, set to take place in Hong Kong, highlighting the brand’s commitment to innovation and forward-thinking
- Successfully presented the F/W ’23 men’s show in Milan, attracting prominent attendees like Enhypen, further solidifying Prada’s influence and appeal in the fashion industry
2. Miu Miu
- Achieved impressive retail sales of € 432 million in 2022, demonstrating robust growth in the market
- Garnered attention with the release of the S/S ’23 campaign, featuring renowned personalities Emma Corrin and Kendall Jenner, further enhancing brand visibility and appeal
Launched a highly anticipated second sneaker collaboration with New Balance, showcasing a successful partnership while catering to the demand of sneaker enthusiasts
3. Moncler
- Moncler Group achieved a remarkable 25% growth in revenue in 2022 compared to the previous year
- The Art of Genius, a highly anticipated event hosted during London Fashion Week, drew an impressive crowd of over 12,000 attendees, showcasing Moncler’s ability to captivate a large audience
- The brand introduced its inaugural Spring/Summer Grenoble Collection, featuring the renowned athlete Shaun White
4. Valentino
- Valentino made significant brand collaborations and ambassadorships in recent times. Notably, it appointed BTS member Suga as its brand ambassador, further strengthening its connection with the global audience
- In an exciting creative endeavour, Valentino partnered with Law Roach and Anna Dello Russo to reinterpret their Spring/Summer 2023 collections, bringing fresh perspectives and innovation to the brand
- Penn Badgley is the face of Valentino Essentials campaign, showcasing its commitment to merging style and sophistication with a touch of contemporary appeal
5. Loewe
- Loewe, renowned for its innovative designs, collaborated with the talented Rihanna to create a custom look for her mesmerising Super Bowl performance, highlighting the brand’s ability to merge fashion and music on a global stage
- As a testament to its artistic collaborations, Loewe released its final collection in partnership with Studio Ghibli, capturing the essence of the beloved animation studio and infusing it with its unique fashion aesthetic
- Unveiled the highly anticipated Paseo bag, captivating fashion enthusiasts with its distinctive design and functionality
6. Bottega Veneta
- Bottega Veneta demonstrated exceptional financial performance, reporting a revenue of € 1.7 billion in 2022
- To commemorate the Lunar New Year, the brand released a captivating short film, encapsulating the spirit of the celebration and showcasing its artistic storytelling
- Also, the brand unveiled the highly anticipated Andiamo bag
7. Dolce & Gabbana
- Dolce & Gabbana made waves in the fashion industry with notable campaigns featuring influential figures such as Kim Kardashian and Kylie Jenner
- Demonstrating its commitment to supporting emerging talent, the brand collaborated with Japanese designer Tomo Koizumi for a show at Milan Fashion Week, showcasing its dedication to fostering creativity and innovation
- The brand’s influence was also evident as it graced the red carpets, with notable celebrities like Halle Bailey, Jennifer Coolidge and Beyoncé donning their stunning designs, adding a touch of glamour to high-profile events
8. Versace
- Versace made significant moves in the fashion industry, appointing Emily Ratajkowski as the face of its S/S ’23 campaign, emphasising its commitment to capturing the essence of modern style and beauty
- Showcasing its global influence, the brand hosted the highly anticipated F/W ’23 show in Los Angeles, further cementing its status as a fashion powerhouse
- The brand’s allure extended to the red carpet, with notable personalities like Zendaya and Doja Cat donning its creations
9. Gucci
- Achieved exceptional financial success by announcing a remarkable revenue of € 10.5 billion in 2022
- Embracing innovation and fresh talent, Gucci appointed Sabato De Sarno as its Creative Director, signalling an exciting new chapter for the brand’s creative direction
- The brand demonstrated its commitment to sustainability by launching new deadstock and resale programmes, emphasising its dedication to reducing waste and promoting responsible fashion practices
10. Saint Laurent
- Saint Laurent made a powerful comeback to men’s Paris Fashion Week, showcasing Anthony Vaccarello’s highly anticipated F/W ’23 collection
- Demonstrating its artistic approach, the brand enlisted renowned directors, including Pedro Almodóvar, to star in its S/S ’23 campaign
- Saint Laurent’s influence extended to the red carpets of prestigious events like the Oscars and Vanity Fair after-party, as it dressed notable celebrities
11. Dior
- Dior made notable leadership changes by appointing Delphine Arnault as the CEO
- Recognising the global reach of K-pop sensation BTS, Dior named Jimin as its global brand ambassador, showcasing its dedication to bridging fashion and music cultures
- In a mesmerising couture show, Dior paid homage to the iconic Josephine Baker, celebrating her legacy and influence on fashion and society
12. Nike
- Reported impressive financial results with a revenue of US $ 11.8 billion in the third fiscal quarter, highlighting its continued success and market dominance
- Introduced a highly anticipated collaboration with Tiffany & Co., merging the worlds of luxury and athleticism
- Released the captivating No Finish Line book, sharing inspiring stories and celebrating the relentless spirit of athletes and individuals who push their limits
13. Louis Vuitton
- Louis Vuitton achieved a significant milestone by surpassing € 20 billion in revenue for the first time in 2022
- Appointed Pharrell Williams as the Creative Director for menswear, infusing fresh perspectives and innovative designs into its collections
- Recognising the influence of K-pop sensation BTS, Louis Vuitton named J-Hope as its brand ambassador, further expanding its reach and connection with the global audience
14. Diesel
- Diesel, a prominent fashion brand, underwent a leadership change as Eraldo Poletto stepped down as CEO, marking a new chapter in the brand’s management
- The brand staged a memorable Milan Fashion Week show, using a backdrop of 200,000 condoms to spark conversations around safe sex and raise awareness about important social issues
- Demonstrating its commitment to sustainability, Diesel launched the innovative Diesel Rehab Denim line, aimed at combating climate change by incorporating eco-friendly materials and manufacturing processes
15. Burberry
- Burberry made significant moves to invigorate its brand and leadership. It unveiled an ‘archive-inspired’ logo, paying homage to its heritage while infusing a contemporary touch
- During London Fashion Week, Burberry presented the highly anticipated debut collection by Daniel Lee, showcasing his creative vision and bringing fresh energy to the brand
- Additionally, Burberry appointed Kate Ferry as the Chief Financial Officer, highlighting the brand’s focus on strategic financial management and operational excellence
16. Fendi
- In an exciting partnership, Fendi created a stunning silver Baguette bag with Tiffany & Co., combining their expertise to deliver a luxurious accessory that captured attention
- Recognising the iconic status of Naomi Campbell, Fendi named her as the face of its Peekaboo campaign, showcasing her timeless beauty and elegance
- Showcasing its whimsical side, Fendi sent plush baguette loafs down the F/W ’23 runway, infusing its collection with playful charm and unexpected elements
17. Skims
- Skims, a prominent shapewear brand, made strategic moves to strengthen its leadership and expand its product offerings. By appointing Robert Norton as the Chief Creative Officer, Skims demonstrated its commitment to fostering creativity and driving innovation within the brand
- Leveraging the popularity of The White Lotus series, Skims enlisted stars from the show for its captivating Valentine’s Day campaign, showcasing the brand’s ability to merge pop culture and fashion
- The brand announced the return of its swimwear line, offering stylish options for those looking to make a splash
18. Balenciaga
- Balenciaga debuted 3XL digital sneaker collectibles on WeChat, demonstrating its ability to merge fashion and technology
- At the iconic Carrousel du Louvre, Balenciaga presented its F/W ’23 collection, captivating audience with its artistic vision and avant-garde designs
- The brand dropped the extravagant US $ 8,350 rhinestone Technoclogs, offering a distinctive and luxurious footwear option
19. Jacquemus
- In a thrilling collaboration, Jacquemus announced a new venture with Nike, merging their distinct aesthetics to create innovative and stylish designs
- Opened a pop-up store in the renowned Galeries Lafayette, providing fashion enthusiasts with a unique shopping experience
- The brand’s popularity soared as notable celebrities like Kylie Jenner, Dua Lipa and Rita Ora were seen wearing Jacquemus creations, solidifying its status as a go-to brand for trendsetting fashion
20. JW Anderson
- JW Anderson, under the creative direction of Jonathan Anderson, made significant strides in the fashion industry, receiving recognition for his creative impact and innovation. Anderson was honoured with the prestigious Neiman Marcus award, solidifying his influence and contribution to the fashion world.
- Showcasing its whimsical side, JW Anderson collaborated with Wellipets to release frog-shaped mules, combining fashion and playfulness in a unique way
- Additionally, the brand debuted a captivating capsule collection inspired by the renowned artist Rembrandt, showcasing its ability to merge art and fashion
Breakout Brands
A new addition to The Lyst Index report, the Breakout Brands cohort represents a group of smaller yet highly promising brands that have been rapidly gaining momentum and capturing attention in the fashion industry. While the Hottest Brands list showcases established power players with consistent brand heat and sales volume on a global scale, the Breakout Brands segment aims to shed light on the rising stars worth watching.
Each quarter, three brands experience a significant surge in popularity and those that are on a rapid upward trajectory, will be highlighted. These brands demonstrate their ability to captivate consumers and are poised for continued growth and success in the fashion world.
This quarter sees Khaite, Magda Butrym and Ann Demeulemeester make the cut.
Khaite
Khaite has been making waves in the fashion industry with its recent achievements and growing popularity. The brand opened its first flagship store in New York, providing a dedicated space for customers to experience their unique designs and curated collections. One of its standout products, the Liliana satin mini dress, has been trending and capturing attention among fashion enthusiasts. Renowned personalities such as Ella Emhoff, Irina Shayk and Alexa Chung have been spotted wearing Khaite, further solidifying its appeal and influence.
Additionally, Khaite has experienced a 10 per cent increase in searches this quarter, indicating a growing interest and recognition among consumers.
Magda Butrym
Magda Butrym has been making significant strides and garnering attention in the fashion scene. One of its notable releases, the Magda bag, is coming into the limelight for its unique design and craftsmanship. However, its trending product, the Floral mini dress, has been turning heads and gaining popularity among style-conscious individuals.
Hailey Bieber, Rihanna and Sydney Sweeney have been seen donning Magda Butrym, further establishing the brand’s appeal and influence. Notably, Magda Butrym has experienced a remarkable 76 per cent increase in searches this quarter, indicating a surge in interest and recognition among consumers.
Ann Demeulemeester
Ann Demeulemeester has been making notable developments under the creative direction of Ludovic de Saint Sernin. With his debut collection, de Saint Sernin showcased his unique vision and creative prowess, injecting new energy into the brand.
Among its trending products, the Stein leather boots have captured major attention, becoming a coveted item. Renowned personalities such as Kendall Jenner and Hunter Schafer have been spotted wearing the brand.
Furthermore, the brand has experienced a 17 per cent increase in searches this quarter, indicating a growing interest and recognition among consumers.
HOTTEST PRODUCTS
To determine the hottest products in the fashion industry, Lyst employs a comprehensive algorithm that considers various factors such as social media mentions, searches, page views, interactions and sales data from the Lyst app. This approach allows for a thorough evaluation of the popularity and demand for different items.
This quarter, Uniqlo’s shoulder bag takes the top spot as the hottest product of the quarter. With a price point below US $ 20, it is the most affordable product ever featured on The Lyst Index. The bag gained immense attention and went viral on TikTok, accumulating over 59 million views on the platform.
As a result, it quickly sold out multiple times in various colour options, showcasing its widespread appeal and high demand.
On the other end of the price spectrum, Rick Owens’ Kriester sunglasses priced at US $ 625 have emerged as a favourite among consumers. Worn by notable figures like the Clermont twins and Lotta Volkova, these sunglasses have become a sought-after item.
The increasing demand for designer sunglasses is evident, with a 57 per cent rise in demand over the past three months alone. This insight further highlights the growing significance of sunglasses as a powerful category for designers to explore and capitalise on.
