More UK consumers are planning to increase their Christmas spending this year compared with last year in positive news for retailers, a survey suggests.
26 per cent of respondents to Deloitte’s Consumer Tracker survey of over 3,100 consumers about their plans to spend more this holiday season plan to increase their expenditure from 19 per cent to 26 per cent last year.
Even still, only 29 per cent of respondents indicate they will cut back on their spending, down from 39 per cent the previous year.
According to the survey, 32 per cent of shoppers say they will purchase the majority of their gifts in November in order to take advantage of sales occasions like Black Friday and Cyber Monday.
Oliver Vernon-Harcourt, head of retail at Deloitte, said, “The long-term impact of the cost-of-living crisis has suppressed consumer spending power, but it appears as if consumers are still willing to spend more at Christmas by prioritising it over other spending.”
Additionally, the study discovered that UK consumer confidence rose for a record-breaking fourth quarter, rising by two percentage points to reach its best mark since the final quarter of 2021.
Celine Fenech, consumer insight lead at Deloitte, said, “Four consecutive quarters of growth in consumer confidence provide further evidence of the UK consumer’s ability to adapt to challenging economic circumstances.”
Bharat Tex Special Report 2026 
