PVH Corp’s Tommy Hilfiger is all set for another collaboration. This time the luxury brand has tapped actress Zendaya to be the global ambassador for its women’s line. The actress rose to fame after a successful performance in “Spiderman: Homecoming” and “The Greatest Showman.” She will be the face of the brand for its global integrated campaign that begins in Spring 2019.
To add substance to the collaboration and bring Tommy a step closer to its commitment to expand its women’s business, Zendaya will also be a part of a Tommy x Zendaya capsule collection. Launching as a see-now-buy-now collection in February 2019, the collaboration will span for one season, but the options will be retailed after that too.
Hilfiger is known to collaborate with several influential celebrities such as Gigi Hadid for four capsule collections that were shown in Milan (“Drive”), New York (“Tommy Pier”), London (“RockCircus”) and Los Angeles (“Tommyland”). The see-now-buy-now format of retailing proved to be a successful asset and generated huge spikes in retail traffic and billions of social media impression.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same,” said Hilfiger, Founder and Principal Designer of the US $ 7.4 billion company. “Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
“Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger,”said Zendaya.
After the fashion show for the collection, Zendaya will also tour with the collection to multiple cities internationally which will be a similar feat to what Gigi Hadid did. The ad-campaign featuring Zendaya will be rolled out in mid-February.
