Indian premium sock brand Supersox has appointed retail professional Ahnaaf Nadeem as its Head of Retail, as the company strengthens its leadership team to accelerate its brick-and-mortar expansion.
Nadeem stated that he was optimistic about taking on the role and contributing to the brand’s growth trajectory.
He brings extensive experience in retail expansion and business development. Most recently, Nadeem was associated with SocksXpress! as Retail Business Development Manager, where he led the company’s expansion across India. His responsibilities included identifying and evaluating locations across malls and airports, managing vendor partnerships, overseeing store rollouts, and driving sales strategies.
Prior to this, he worked with Arya Group of Companies, where he held roles as Retail Leasing Manager and later as Regional Manager – Business Development. In these positions, he focused on forging brand–mall partnerships and driving expansion across North and South India.
In earlier assignments, Nadeem served as PAN India Manager – Marketing, Sales and Brand Strategy at Z-Aglet, where he managed operations spanning 30 stores across 26 cities. He began his career at Z-Square Shopping Mall, gaining over four years of experience in business development and operations.
The appointment comes as Supersox looks to scale its offline retail footprint and strengthen its presence in India’s premium accessories segment.
