Neobrands Limited, a completely owned subsidiary of Rattan India Enterprises Ltd, has recently unveiled a new denim brand called ‘Inkd’. Inkd offers a diverse selection of denim products, including jeans, denim shirts, and jackets for both men and women. The brand aims to penetrate the Indian denim market by offering affordable pricing.
Commenting on the launch, Anjali Rattan, business chairperson at Rattan India Enterprises Ltd in a statement said, “We are thrilled to introduce Inkd to the world, a brand that is inspired by ease of movement. Our mission is to offer denim lovers a perfect combination of classic style and modern innovation. With Inkd, you can experience the utmost comfort without compromising on style.”
“Our range is crafted with passion, expertise, and a deep appreciation for the rich heritage of denim, resulting in timeless pieces that elevate your wardrobe,” Rattan added.
Rattan further emphasised the brand’s commitment to quality, craftsmanship, and respect for denim’s rich heritage. The Inkd product range is now available for purchase across India through brand stores and the e-commerce platform Amazon.