Secret Sales, a marketplace for fashion, sportswear and beauty brands, has joined hands with sportswear giant PUMA.
According to PUMA, this means it can “focus on full price inventory on its own sites and other channels whilst having full control of its brand, offer and pricing on Secret Sales.”
The firm plans to double its active listings on the marketplace to over 1,500 products before the end of September.
Simon Venediger, Chief Financial Officer at PUMA UK, comments “We chose to partner with Secret Sales due its positioning as the UK’s leading off-price premium fashion marketplace. Their model allows us to operate a DTC channel with the aim of optimising inventory levels.”
Matt Purt, Co-Owner and CCO Secret Sales, adds “It’s great to see this partnership mark a first for PUMA in driving a sustainable non-full-price solution, without impacting the brand’s full-price strategy.”
He further added, PUMA will join our premium community of brands and retailers who are already seeing huge success with Secret Sales, by making greater margins while reducing marketing costs and stock movements.”
He concluded “Our mission is to revolutionise how brands and consumers view excess stock and PUMA plays an important role on that journey.”
