Puma, the renowned sportswear brand, has teamed up with Dutch lifestyle brand Balr. to unveil a premium collection that comprises performance apparels, casualwear and football boots.
Inspired by the aesthetics of Balr., the collection will bridge the intersection of football, culture and lifestyle.
The partnership between Puma and Balr. blends fashion and football performance into a sleek street-ready capsule collection.
More on the association, Demy de Zeeuw, Creative Director, Balr., said “Football is the dominant cultural influence for millions around the world, with the game extending beyond the 90 minutes on the pitch. Our collaboration with PUMA is for those who live football and show as much style on the pitch as they do off of it.”
The collection is already available at PUMA.com and with premium football retailers across the globe.
Balr., founded in 2013, is known for its forward-thinking fashion and accessories for men and women.
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