Perry Ellis International is embarking on a dynamic journey, signing a series of licensing agreements to propel the Farah brand into fresh territories and product categories. Perry Ellis International has inked a partnership with Poetic Brands Limited to introduce Farah Youth, an exclusive leisurewear collection tailored for boys aged 4-14, set to debut in the SS24 season.
This collaboration combines Farah’s distinctive menswear style with the vibrant spirit of today’s youth, featuring trendy tees, woven shorts, swimwear, joggers, outerwear, and casual shirting, targeting the Gen Z and Alpha generations.
Additionally, Perry Ellis International is teaming up with Baird Group Ltd. for the European licensing of Farah Tailoring, a line offering elevated sport jackets, sharp suit separates, and contemporary formalwear.
Oscar Feldenkreis, CEO & president of Perry Ellis International, commented “Elevated tailoring in the licensee space is the perfect union to engage new and budding demographics across Europe and beyond. I am confident this will broaden the brand awareness and appeal for Farah, as a timeless lifestyle brand.”
