Adrianna Papell, an occasionwear brand, just unveiled its most recent goals for 2023. In addition to launching a new modern label called Liv Foster, the fashion house plans to rebrand its Aidan Mattox by Adrianna Papell and Aidan by Adrianna Papell lines.
These programmes are viewed by the corporation as a ‘new phase of growth’. By offering a variety of designs, sizes and pricing points, the rebranding plan will increase brand awareness and reach out to both current and potential customers. Both collections include a contemporary appearance, guaranteeing that customers receive the newest styles while still enjoying the distinctive quality and design.
In addition to cocktail dresses and occasion gowns in feminine designs, Aidan Mattox by Adrianna Papell will keep presenting ‘elevated, feminine silhouettes’.
“The Adrianna Papell group of brands will offer even more choice for every discerning customer looking for high-quality, feminine and eternally elegant occasion wear,” said Sue Reid, Managing Director of UK and international sales.
Additionally, the business is introducing its new Liv Foster line, which it describes as trend-led, smart and with a strikingly contemporary feel. Prices start at 199 pounds and go up to 499 pounds.
At a few chosen US and UK retail partners, the collections will debut in spring 2023.
