After experiencing success with its pop-up rental service last year, womenswear designer Nobody’s Child—which has Marks & Spencer as an investor—is extending the service permanently on its website.
For only £ 15, Nobody’s Child will rent a carefully chosen 17-piece edit that includes a variety of satin occasion dress geared towards the approaching wedding season. Items are available for hire for a minimum of three days.
Jody Plows, chief executive of Nobody’s Child, said in a statement: “We are delighted to be able to offer the option to rent direct from nobodyschild.com to our customers as it’s a great low-cost initiative in providing beautiful fashion to every woman, everywhere without it costing the Earth.”
To bridge the gap between the rental and retail experiences, each style will have a “rent” button on the product page, immediately below the “add to bag” button. The service is powered by Zoa’s new rental technology, which plugs directly into the brand’s existing website.
One of the first fashion brands, Nobody’s Child, lets clients hire straight from its product pages rather than via a partner network.
The company continues, “adding to the evolving preferences of modern consumers and the use of responsible fashion rental, the integration of a’rent’ button on the selling pages’significantly elevates the user experience by offering a straightforward option alongside purchasing.”
Bharat Tex Special Report 2026 
