A new fitness brand targeted for women is being developed by Nike Inc. and Kim Kardashian’s underwear label, Skims. Kardashian stated that the first NikeSkims line will make its appearance in the spring. Executives intend to take the brand worldwide in 2026.
In a statement, Nike and Skims announced that they are collaborating to create an “extensive line” of clothing, accessories, and shoes under the NikeSkims brand. According to the new partners, they have long-term plans for women’s body-fitting sportswear.
Kardashian, co-founder of Skims, stated that the partnership is the result of a shared vision, offering products that are carefully designed to sculpt and perform for all body types.
As the company embarks on a transformation under new CEO Elliott Hill, Nike has refocused on female athletes.
