Nestasia enters into offline retail with aggressive plan to expand

Nestasia, one of the leading home decor and lifestyle brands has entered into offline retail and opened its first store in Kolkata.

The brand, the brainchild of entrepreneur couple Aditi Murarka and Anurag Agrawal, has plans to establish a strong foothold in the bricks-and-mortar segment with 40 stores nationwide by mid-2024.

The first leg of this expansion will entail opening three more stores in Delhi-NCR, followed by South and West India’s major cities.

The launch of the store is part of the company’s omnichannel strategy with the aim of giving customers access to buy anywhere they wish and experience the brand. They have also integrated aspects of the digital store to enhance the in-store experience.

Spread over 750 sq.ft., the store offers shoppers an opportunity to explore and experience the products firsthand. The brand centres around 3 main values of quality, beauty and utility that the customers can experience firsthand at the store. The store would feature more than 1200 products across their top 7 categories including decor, bags and accessories, soft furnishing, etc.

The store, designed by Aashni Kumar, reflects a modern vintage interior, which features a Georgian octagon flooring and wall panelling with a modern interpretation of traditional wainscoting.

The store will also exclusively preview the brand’s very first luxury collection – Nest Luxe, a quintessential showstopper range of decor elements.

“We are thrilled to open our first physical store that will allow us to better serve our customers, and provide them with an immersive shopping experience that is both enjoyable and memorable. Kolkata is where our office, fulfilment, and production centers are based, so it was a natural choice for us to start here. It is important to us to make every aspect of our customer’s buying journey special and we hope by introducing this new touchpoint we can create customer delight,” said Aditi Murarka, Co-Founder, Nestasia.