Indian women’s fashion company, Mish Designs Limited, announced its latest collaboration with Nykaa Fashion, marking a significant stride in its retail expansion. The brand’s line is now accessible on Nykaa Fashion’s online platform, with an exclusive physical store space at Indiranagar, Bangalore.
Nykaa Fashion, recognised for its contemporary western wear, has garnered widespread acclaim as the fashion e-commerce arm of Nykaa. This partnership presents an opportunity for Mish Designs to exhibit its collections within Nykaa Fashion’s recently established retail network.
Expressing enthusiasm for the collaboration, Kaushal Goenka, Mish’s co-founder, highlighted, “We are thrilled to join forces with Nykaa Fashion, a brand that shares our values of quality and innovation. This partnership marks an exciting venture into the retail realm, enabling us to engage with our audience in a more tangible manner.”
Mish Designs has a considerable digital footprint and has successfully retailed over 250,000 products through various e-commerce platforms. Building strong associations with key players like Myntra, Ajio, Tata Cliq, Namshi, and Nykaa Fashion has facilitated their outreach to a global clientele. Their range includes women’s fashion essentials such as Dresses, Gowns, Tops, Co-Ords, T-shirts, Trousers, and Palazzos.
