Men’s Wearhouse, a division of Tailored Brands Inc. and largest specialty retailer of men’s apparel and rental product in the US, has launched AWEAR-TECH under the AWEARNESS Kenneth Cole label in collaboration with Kenneth Cole Productions.
The brand has crafted tailored clothing to aid sportswear that incorporates breakthrough performance fabrics powered by 37.5 technology, an advanced fabric technology from the high-performance sports world. With the help of this technology, patented active particles remove moisture in the vapour stage, before liquid sweat can form, making these sportswear and tailored clothing items far more comfortable to wear. The suits are engineered from the yarn up, incorporating 37.5 technology in every layer, from the suit lining to the wool.
“With the launch of AWEAR-TECH, we look forward to building upon our strong relationship with Men’s Wearhouse. This partnership supports our strategic global initiatives, creating tailored clothing for the modern man while also incorporating social consciousness,” said Marc Schneider, CEO, Kenneth Cole Productions.
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‘AWEARNESS Kenneth Cole’ is a collection tailored for the modern man who wants to “Look Good, For Good”. The AWEAR-TECH label will include suit separates in extreme slim fits, dress shirts, sport coats, dress pants and sportswear in slim fits. The new collection will be available exclusively at Men’s Wearhouse stores across the United States as well as online portal.
