
Marquee Brands has linked with Apparel Group to bring five of its brands to countries in the Gulf Cooperation Council and India.
This creates a market of 1.5 billion consumers for the household and kitchen-focused companies Martha Stewart and Sur la Table as well as the marquee fashion brands BCBG, Ben Sherman, and Bruno Magli.
Marquee Brands’ president, Heath Golden, called the agreement “a key step forward in our strategic plan to expand the categories and geographies covered by our brands.”
If firms are interested in going global, India and the Gulf Cooperation Council, which consists of Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman, represent a significant opportunity.
“In teaming up with the partner of choice in the region for the world’s most desirable brands, we are confident that local consumers will embrace our brands via Apparel Group’s innovative, omnichannel, and quantitative retail approach,” Golden said.
Marquee’s brands — which also include Body Glove, Destination Maternity and others — produce about US $ 3.5 billion in retail sales annually.
Neeraj Teckchandani, chief executive officer of Apparel Group, said, “Our strategic partnership with Marquee Brands underscores our steadfast strategy to be the epicenter of global fashion in the GCC and India.”
Golden declined to say specifically how much of the business’s future development will result from the new agreement, but he did make it clear that the possibility is big, with aspirations for more than 100 stores and wholesale distribution within the next five years.






