The parent company Stork Beta of the Mamas & Papas Group showcased strong financial performance, with operating profit surging to £ 8.39 million, a notable increase from the previous £ 8.29 million.
EBITDA demonstrated a substantial rise at £ 10.9 million, up from £ 10.2 million, while profit before tax exhibited a rise, reaching £ 8.1 million compared to the prior year’s £ 6.8 million. The final profit for the fiscal year stood at a whopping £ 6.1 million, surpassing the previous period’s £ 5.7 million.
Specialising in baby and toddler products, the company manages diverse units, including wholesale, stores, concessions, and digital operations, along with overseeing its international business as a franchisor.
Despite facing challenges such as rising overhead costs, particularly in rent and payroll due to new concessions, the company expressed overall confidence with its performance. Retail sales increased by 31 per cent, driven by an expansion of concession stores and improved footfall in its own stores post-pandemic reopening.
The company’s strategic focus on the digital space proved fruitful, resulting in 9 per cent sales growth through increased website traffic. Additionally, the international business saw success with the rollout of the shop-in-shop concept in collaboration with a major retail partner in Spain, emphasising the company’s global reach and diverse growth strategies.
