Fashion brand Libas has strengthened its senior leadership with the appointment of Saurav Shah as Chief Financial Officer (CFO). In his new role, Shah will be responsible for overseeing the company’s financial operations, capital planning, performance management and governance frameworks as the brand enters its next phase of growth.
A Chartered Accountant with more than two decades of experience, Shah brings deep expertise across fashion, retail and consumer-focused organisations. He is expected to play a key role in supporting Libas’ strategy for scalable and sustainable expansion, with a focus on building a financially robust, agile and future-ready organisation aligned with the brand’s long-term ambitions.
Over the past 20 years, Shah has held senior finance leadership positions at several of India’s leading retail and fashion companies. His previous roles include serving as Chief Financial Officer at Jaypore Ecommerce Pvt Ltd, a subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), as well as at Reliance Brands and KAZO. In these roles, he was instrumental in driving financial discipline, profitability and strategic growth across high-growth, multi-channel businesses. He has also led finance for ABFRL’s International Brands division, overseeing marquee brands such as Galeries Lafayette and The Collective. Most recently, he was associated with ABFRL and KAZO, where he led finance operations for the brand.
Earlier in his career, Shah gained experience with organisations including Landmark Group, KPMG and USPL (WROGN), building a strong foundation across financial governance, audit, taxation, compliance and business advisory.
Commenting on the appointment, Libas Founder and Chief Executive Officer Sidhant Keshwani said that Shah’s deep understanding of the fashion and retail landscape, combined with strong financial acumen, made him a valuable addition to the leadership team. He added that as Libas continues to scale across channels, Shah’s strategic approach to finance would be critical in building a resilient and growth-oriented organisation.
Shah said he was joining Libas at a pivotal stage in its growth journey and noted that the brand had built a strong connection with its customers. He stated that his focus would be on creating robust financial systems to support responsible growth, faster decision-making and long-term value creation, while ensuring the business remains sustainable and aligned with a customer-first ethos.
The appointment comes at a critical juncture for Libas as it continues to expand its omnichannel presence, strengthen its retail footprint and invest in building a future-ready organisation. In his role, Shah is expected to position finance as a key growth enabler by supporting expansion plans, improving operational efficiencies and ensuring disciplined capital deployment.
