American denim brand Levi’s launches a new programme on its Instagram channel to support artists and musicians in an effort to encourage viewers to stay at home during this Coronavirus pandemic.
The series which is titled 5:01® Live is hosted on the channel every weekday at 5:01 PST.
The live programme was created with an aim to showcase some of the brand’s favourite artists and bring the community together while they’re apart during this time.
It also facilitates the brand to directly support musicians and their charities while connecting with fans and wider audiences.
Artists are also suffering from tremendous uncertainties during these unprecedented times. Their shows and tours have been cancelled, while bands and crews aren’t getting their pay.
Jennifer Sey, Chief Marketing Officer, stated “For a famous artist that has ‘made it’ that might be okay…but what about your favourite unknown artist? We wanted to do something fun for them, for the artist community, in recognition of the fact they bring us so much happiness.”
So what are you waiting for! Catch the series on their Instagram channel every weekday!