Kidbea has outlined plans to open 100 exclusive brand stores across India over the next 12 to 24 months, with Pune identified as a key market in supporting its offline retail expansion strategy.
The children’s apparel and accessories brand, positioned as India’s first bamboo-based kidswear label, has strengthened its physical presence with the launch of its second exclusive store in Pune. The latest outlet marks a further step in Kidbea’s efforts to scale its brick-and-mortar network alongside its digital channels.
The new Pune store offers a curated range of newborn essentials and gifting sets, presented in a child-friendly retail environment. The store format reflects the brand’s emphasis on comfort, safety and trust, which underpin its product development and merchandising approach.
Kidbea is seeking to accelerate its offline expansion while reinforcing its omnichannel capabilities. As part of this strategy, the company plans to invest between Rs 50 crore and Rs 60 crore to grow its store network through a combination of company-owned and franchise-operated outlets.
The brand intends to develop clusters of exclusive stores across North and West India in the near term, while laying the groundwork for entry into southern markets. Planned locations include Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore and Madurai. In parallel, Kidbea aims to expand its reach through more than 200 multi-brand outlets, targeting Tier-1, Tier-2 and Tier-3 cities.
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, Ankita Rani and Aman Kumar Mahto, the Noida-based company focuses on organic, spill-proof and antibacterial apparel for infants and young children. Kidbea has attracted backing from early-stage investors such as Venture Catalysts, Agility Ventures and BestVantage Investments, along with angel investors including Nitish Mittersain, Ritesh Malik and Japanese actor Hiro Mizushima.
With growing consumer interest in sustainable children’s clothing and a clearly defined retail expansion roadmap, Kidbea’s offline strategy is expected to strengthen its position in India’s evolving kidswear market.
