With the debut of the program in the US, JD Sports has become Nike’s first global partner for its Nike Connected Membership.
When US consumers of the shop connect their JD Status accounts to the athletic giant’s program, they will be able to choose from a selection of Nike member-only footwear and gear. The initiative began in the UK in 2022.
Customers of JD Sports and Nike can enjoy early access to select Nike member products, curated collections, immediate reward bonuses, and unique experiences and services by integrating their two accounts.
JD Sports chief executive Régis Schultz said, “Becoming Nike’s first global Connected Member partner strengthens our long-standing, strategic relationship with the brand. This partnership cements JD’s position as the leading global omnichannel retailer of sports fashion brands, providing our extremely brand-conscious customers with the products they want most across footwear and apparel.”
