Menswear brand Jack & Jones has decided to revamp its business in order to get rid of negative results. The fashion brand has not been able to deliver the expected results in past years. It has decided to focus on simplifying the organization and getting back to its roots under its new strategic direction.
“The new strategy will focus on the Jack & Jones brand as a unifying unit, and we will no longer be working as seven independent organisations within our brand – we will all be focusing on Jack & Jones,” Brand Directors Anders Gam and Peter Kristiansen were quoted as saying in news reports.
The brand will continue with its wide range and still make products for all occasions, but will no longer offer similar products under different brand names. Its focus will be on the market shelf to provide consumers with the best products at the best prices.
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As a result of the reorganization, 67 staff from buying, sales and marketing departments have been made redundant at the company’s headquarters in Brande and Copenhagen.
