The debut Olympic Collection apparel has been launched by the International Olympic Committee (IOC). The apparel collection is meant for every day use and includes sweatshirts, hoodies, and T-shirts designed around the Olympic rings. The Olympic collection is available at shop.olympics.com
Shop.olympics.com is the unified online shop operated by the International Olympic Committee, through which fans can purchase official Olympic and Paralympic Games merchandise produced by licensees and suppliers appointed by the IOC.
The Olympic rings are at the heart of each piece in the Olympic Collection’s designs. The Olympic emblem’s origin goes back to the early days of the modern Olympic Games, designed in 1913 to symbolise unity across continents and between athletes.
To complement this message, the unique spirit of the Olympic Games has bespoke design nods in each style across the Olympic Collection apparel range. Details that will be familiar to fans and athletes alike are included on the apparel such as, ‘faster, higher, stronger – together’ and ‘records are made to be broken’. Representing the distinctive colour palette of the Olympic brand, the hoodies, sweatshirts and T-shirts are available in a range of vibrant colourways.
The Olympic Collection apparel falls under the IOC’s global licensing programme, developed as part of the Olympic Agenda 2020 recommendations, to strengthen and promote the Olympic brand all year round.
