by Apparel Resources News-Desk
06-December-2018 | 2 mins read
Ikea is ditching its huge Swedish blue and yellow stores to enter big cities. The firm has announced that it will soon bring its ‘Planning Studio’ concept in Manhattan. The first of a kind, which is a 17,530 square foot showroom, will open doors at 999 Third Ave. in spring 2019.
“We recognize that we are in a rapidly changing retail environment and to be fit for long-term growth, Ikea is transforming in a way that lets us meet our customers where they are. New York City is the natural choice to open the first city centre store – the most vibrant, dynamic city in the US and the epicentre of retail, business and culture.” – Lars Petersson, Country Manager, Ikea Retail US
The Manhattan store will be the first of 30 new “touchpoints in city centres” that will open in the next three years. The store will carry a limited assortment and won’t feature restaurants. Most of the items will only be available for delivery.
Ingka Group, the Swedish holding company that owns and operates most of Ikea’s stores, had said that it would lay off about 7,500 employees — 5% of its global workforce — and build 30 smaller stores in major cities around the world in the next few years.
An Ikea spokesperson said that the Manhattan Planning Studio won’t carry the wide range of smaller decorative objects available at the Red Hook site. It will be a showroom, where people can buy larger furniture items like beds and sofas for delivery only.
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