The H&M-backed Sellpy has entered Germany!
Much to the delight of H&M lovers in Germany, specifically those into sustainable fashion, the fashion retailer’s online secondhand shop Sellpy has made its debut in the country.
The launch is being seen as the first step by Sellpy to enhance its presence across the globe.
Based in Stockholm, Sweden, Sellpy enables people to buy and sell used apparels – lately becoming more known as pre-loved clothing.
Speaking about the growing demand for sustainable fashion in the country, Thorsten Mindermann, Country Manager, Germany, said “The growing awareness and demand for sustainable fashion in the country is greater than ever and therefore we are pleased to collaborate with Sellpy to offer a sustainable way of buying and selling fashion.”
H&M said that in addition to investing in new recycling technologies, new business models in re-commerce, repair and rental are also equally important to achieve its sustainability goals.
Elated over Sellpy’s launch, Nanna Andersen, who heads H&M’s CO:LAB, stated that it is excited about Sellpy’s maiden step on their international journey and added that H&M will offer its support through investment and strategic alliance.
Michael Arnör, Chief Executive Officer, Sellpy, said that after becoming the largest digital store for secondhand clothes in Sweden, Sellpy now aims at empowering everyone to live circular and its foray into Germany is just the beginning of a long journey.
The Swedish fast fashion giant H&M, which is known for making fast fashion clothes for men, women and children, operates in 74 countries and generates revenue of US $ 25.191 billion.