H&M, the Swedish multinational fast fashion brand, has inaugurated its first store in Colombia. The inaugural store opened its doors to their Colombian fans for the very first time in Bogota at Centro Commercial La Colina on May 6. More than 3,000 shoppers eagerly waited for the inauguration.
The new store opening was highly anticipated with locals queuing from 2:00 pm two days before to get the first glimpse of one of the world’s largest H&M stores and all of the latest fashion collections. The 6,000 square metre-store which spans two levels, houses a selection of fashion and accessories for men, women, teens and kids.
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“We have been waiting for this day for a long time now and the response from our fans in Bogota was worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price” said North American Continental Manager Daniel Kulle.
