Hera, the online clothing brand, has initiated an eight-week stint as a pop-up presence in three Fenwick department stores, heralding the brand’s physical introduction to the market.
The brand will be showcased in Fenwick’s flagship store in Newcastle, along with locations in Brent Cross, North London, and Kingston, Surrey. These spaces will exhibit Hera’s popular collections, including Collective, Essentials, and Label.
Holly Beadle, Hera CEO, said, “Since acquiring the brand in 2021 we have been working tirelessly to build a high-quality and considered range of clothing for both our male and female customers. 2024 is the year we want to cement Hera within the physical retail environment. We are confident in our product quality and want our customers to be able to have the feeling an in real-life experience brings. Fenwick has a fantastic offering of brands, and we are excited to be one of them.”
Georgia Streeton, Hera’s Chief Brand Officer, added, “A goal of ours has been to physically get our product in front of our customers, allowing them to connect with and touch our products, and feel the quality first-hand, so we’re incredibly excited and grateful to be entering into such a historic and prestigious retail space such as Fenwick. This marks the start of our wholesale journey.”
Since the acquisition, the sisters added that the focus has been building a comprehensive and considered range of products, introducing new styles such as loungewear, cargo pants, T-shirt styles, outerwear, accessories, “as well as developing a quality level of products to be known for and trusted by”.
