Garment repair start-up app Sojo has announced the closing of its pre-seed funding, which has seen it raise over US $ 2.4 million in a round led by CapitalT.
The UK app, which allows users to connect with local seamster businesses through a bicycle delivery service, hopes to expand on its concept of providing consumers with easy access to garment alterations and repairs.
Founded in 2020 by Josephine Philips and launched the following year, the solutions-focused business is looking to further centralise and modernise the tailoring and clothing repair industry through the new funding, with the hope of making a positive impact on fashion’s waste issue.
Josephine Philips said in a release, “It has been so incredible to see such a huge shift when it comes to consumer behaviour regarding sustainable fashion – like witnessing the huge rise of re-sale platforms like Depop. We are so excited to continue to drive circularity in the sector in a new way – through the repair and tailoring of our clothes. Having such a brilliant roster of investors onboard enables us to have true scale and impact.”
The new investment will help the company to scale up its team of five as well as further develop this B2B feature. Currently, the app is only available in zones one and two in London; however, Sojo said it is hoping to expand both in the capital city and throughout the rest of the UK.
