Gaining its global popularity through social media, Shyamal & Bhumika stands today as one of leading designer labels wherein bridal couture is under the spotlight.
In an attempt to establish an emotional connection between multi-cultural demography and rich Indian craftsmanship, the decision is a milestone in the journey of the brand. The unique selling point of their garments is the amalgamation of traditional crafts and contemporary silhouettes. They indulge in the use of ancient crafts, embroidery, and timeless textiles that appeal to the aesthetics of the modern bride.
Popular for its bridal couture and traditional wear since 2003, the label draws its inspiration from the city of Ahmedabad. The rich and ancient heritage of the city is evident in the ensembles. However, that said, their garments continue to be relevant to the sensibilities of today. Currently, it has three flagship stores in Ahmedabad, Mumbai, and Delhi.
With the coming-of-age of the Indian bridalwear market, there is a tremendous potential for designers, manufacturers, and retailers to explore this relatively new and unexplored segment of couture. For many designers, almost 50% of their earnings come from bridal design collection. The possibility for the industry to cater to the unparallel culture of Indian weddings is extensive and the continuous growth at the rate of 20 to 25% is a standing promise of the same.
