Encashing IPL…

by Dheeraj Tagra

27-May-2019  |  9 mins read

Besides apparel brands, home furnishing giants like Welspun have invested in IPL. It collaborated for the first time with IPL and focused on QUIK DRY towels

So far more than 12 apparel or textile brands have invested in IPL. Apparel Resources explored their strategy for the same and what they gained.

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