According to a survey by Unicommerce, a cloud-based solution for e-commerce operations, the e-commerce sector in India has recovered by 90 per cent while the online fashion sector has recovered by 70 per cent when compared to the pre-lockdown level.

The quick recovery rate indicates the increase in adoption of online channels for shopping by the consumers.

The popular products in the online fashion sales were nightwears and comfortable home-wear whereas the kids’ apparels have witnessed almost 100 per cent recovery already in the last 15 days compared to the pre-lockdown level.

The 3-month countrywide lockdown in India had affected the businesses of both the online and offline retailers.

While the online platforms were allowed to sell only essentials, it was in June that they have become fully operational. The Unicommerce survey points much quicker recovery of the online platforms than anticipated.

However, there has been a decrease of around 5-10 per cent in the cart size as orders for low-value items have increased, according to India media report.

While for fashion products the cart size has decreased by 25 per cent significantly that demand for high-value products has decreased as compared to affordable products. This further indicates that the demand for high value product is significantly less as compared to the affordable products.

“The increasing change in consumer behaviour to prefer online shopping has come as a great surprise and relief for online sellers and marketplaces. This will lead to the rising adoption of omnichannel solutions by companies across sectors and focus on digital transformation to significantly improve customer buying experience with the help of relevant technology solutions. With the current pace and recovery rate, we are positive that the sector will fully recover in the next couple of weeks,” said Kapil Makhija, CEO, Unicommerce.