Desigual is making a renewed push into the Indian market, resuming operations through a fresh partnership with leading fashion e-commerce platform Myntra. The move marks the Spanish fashion brand’s latest attempt to establish a sustained presence in the Indian market.
The company confirmed that it has teamed up with Myntra to re-launch its products in India, describing the collaboration as a ‘decisive step’ in its global expansion strategy. According to Desigual’s management, the alliance will enable the brand to re-enter India via the online channel, with operations set to begin directly on Myntra’s platform, which the company characterised as a major fashion and beauty destination in the country.
In this renewed entry phase, Desigual will start by offering a curated line of accessories from its spring/summer 2025 and autumn/winter 2025–2026 collections. The brand plans to broaden its assortment in 2026 by introducing its first clothing items on the platform, a move intended to present a fuller expression of Desigual’s creative identity and deepen engagement with Indian consumers.
Desigual noted that Myntra, with more than 60 million active users and a strong profile as a premium marketplace, provides valuable access to a young, digitally driven audience with a marked interest in international brands. The company said this positioning gives it confidence in achieving its long-standing goal of firmly entering the Indian market. It highlighted India’s status as the world’s third-largest market for online shoppers and one of the most dynamic in terms of fashion e-commerce growth, describing it as a promising environment for its ongoing international expansion.
This is not Desigual’s first foray into India. The brand initially entered the market in 2019, also via Myntra, before announcing plans to open its first two physical stores in October 2020 through a partnership with local retail group Tablez.
Desigual’s management stated that the renewed market entry offers an opportunity to showcase the brand’s distinctive creative universe and values—already familiar to customers in other regions—in a market deemed crucial for the future of global fashion and retail. They added that reactivating operations in “one of the world’s largest e-commerce markets” reinforces India’s position as a strategic pillar within the company’s 2025–2028 expansion plan.
