Denny Bruce is the Global Brand President of Dickies®!
This was announced yesterday (8 July) by VF Corporation (VFC), a global leader in branded lifestyle apparels, footwear and accessories. Denny will be reporting to Curt Holtz, Executive Vice President and Group President, Workwear.
Talking about the brand, Holtz said “Dickies® is an iconic brand that has stood alongside generations of proud workers, equipping them with tough, durable workwear that has enabled them to make and shape our world.”
He also added that Denny will help bringing together the firm’s international teams so as to drive a consistent global experience that engages consumers in new ways.
Apart from handling all aspects of brand’s operations and performance worldwide, Denny will also ensure that Dickies® continues delivering captivating products that are supported by experiential campaigns that drive consumer acquisition.
Denny will also be responsible for brand’s wholesale and direct-to-consumer businesses, with a continual focus on digital.
Before joining VFC, Denny was Executive Vice President of Sales, Product and Marketing at Traeger Pellet Grills. During his 4-year stint at Traeger Pellet Grills, he helped the company quadruple its revenue.
Expressing happiness, Denny said “I’m honored to be joining VF and leading the Dickies® brand.”
