H&M Group is gearing up for the relaunch of its Cheap Monday label, now integrated into the youth-oriented Weekday collection. Returning as a dedicated denim brand, Cheap Monday will feature silhouettes popular among young women and men, with regular limited editions that emphasise the experimental side of denim design.
The curated denim collection will be available at Weekday.com, selected Weekday stores, and other retailers. At a recent London event, customised, not-for-sale jeans were showcased alongside the main range to highlight the creative potential of denim, with skinny jeans taking the lead.
Cheap Monday is not alone in promoting the return of skinny jeans, but as a key player in the youth market, its endorsement could significantly influence the trend.
“Cheap Monday is a coming-of-age sensation, hitting the nerve of the young generation, empowering them to express themselves authentically through their clothing and change their style as they please,” said MD Kim Holm.
Bharat Tex Special Report 2026 
