Carhartt, Inc. has appointed Norma Delaney as its new vice president of brand marketing and creative. Delaney, who has over 20 years of worldwide brand marketing experience in footwear and apparel, will manage the development of Carhartt’s marketing and creative strategy. She will also play an important role in rebranding Carhartt and enhancing brand recognition.
“I’m thrilled to join the passionate and talented Carhartt team,” said Delaney in a statement. “I have long admired Carhartt’s rich heritage, clarity of purpose and how the brand always puts the consumer first. I look forward to contributing to its enduring legacy and ambitious future.”
Delaney will report to Susan Hennike, Carhartt’s chief brand officer, and be in charge of crafting executive marketing and creative strategies, as well as directing media planning, brand management, internal and external public relations, digital marketing, and marketing analysis. Drawing on her significant expertise as a consumer marketing leader with a track record of creating brand excitement, she will manage the company’s brand strategy, drive customer acquisition, and lead projects that add to the company’s growth and overall success.
“We are very excited Norma is joining Carhartt, and I have full confidence she will leave a lasting impact on our growing brand,” said Susan Hennike, chief brand officer at Carhartt, in a statement.
Before joining Carhartt, Delaney served as chief marketing officer at johnnie-O, an apparel manufacturer. Prior to that, she held the role of global vice president of brand & US Marketing at Hoka Footwear. Her extensive leadership experience also includes senior positions at New Balance, Adidas, Sperry Top-Sider, and Keds.
