Carbon38 announced a collaboration with influencer Shea Marie’s Same Swim label to create an activewear capsule collection. Even though it’s a new category for Marie, the enthusiasm from Carbon 38 is urging her to take this step forward.
Carbon38’s Founder and CEO Katie Warner Johnson said, “I’m just a big fan personally. She’s a self-starter. She’s doing it all. She just has this wonderful irreverent attitude about life. I have been following her on Instagram for many years [via @peaceloveshea.] That brand has a huge following and terrific traction.”
The collection has an assortment of 11-piece ‘gen-next activewear’ that are limited edition and will be available on a first-come, first-serve basis. The collection is priced from US $ 70 to US $ 150. The merchandise is available at the e-commerce platforms of Carbon38 and Same Swim along with the Carbon38’s pop-up store in Bridgehampton.
All this is an addition to the limited run swimwear that will be on sale through the retail distribution centres of Same Swim. A stylist and influencer, Shea Marie founded Same Los Angeles, a swimwear line to combine her love for fashion and life in California.
This collaboration is to ensure the accomplishment of Carbon38’s commitment of scaling the business ‘where the evolution of fashion is going’, according to Johnson. Previous ventures along these lines included their partnership with Foot Locker that has achieved 100 years of longevity due to its ties to Woolworth.
It is also planning to open a boutique in Carbon38 which will open in Palisades Village, the famous Pacific Palisades development of Rick Caruso’s Pacific Palisades development. And along the same lines, the pop-up in Bridgehampton is also up and running for the summer.
And supporting the change, CEO Johnson also added that, “Brick-and-mortar has been a lot of fun. I pride myself in being obsessed with the customer.” Carbon38 is an America-based luxury active apparel retailer. The reason behind their success is a highly curated assortment of the world’s most talented designers and their own exclusive branded label.
Bharat Tex Special Report 2026 
