One of India’s leading apparel manufacturing and retail brands Cantabil has announced plans to further strengthen its omni-channel strategy by making its debut in the e-commerce space with Amazon, Flipkart, Snapdeal and Paytm.
Cantabil has also unveiled their Spring/Summer ’20 collection, which consists of a mix of formal, casual and ultra-casual clothing for men, women and kids.
The collection has been received well in stores by customers and the brand expects a great response on the online platforms too.
Speaking on the move to e-commerce channels, Deepak Bansal, Director of Cantabil said, “As we strengthen our presence both online & offline, we will continue to do whatever it takes to be there for all our customers, employees and other stakeholders.”
He also said “From a business perspective, we are continuously evaluating our ways to scale up cost-effectiveness and improve efficiency levels.”
Shivendra Nigam, CFO, Cantabil, added “E-commerce will play a pivotal role post-COVID for the retail sector, as it will play a key role in maintaining market equilibrium. It is expected to bring back the sales for numerous retail players and for us, it would definitely be one of the key growth drivers moving forward.”
The brand has over 300 stores in the country and is focusing on adhering to the guidelines issued by the Central and State Governments, as well as the permission from local authorities for the reopening of stores which will be frequently sanitised for the safety of all.
The company has also expressed that they have not experienced much losses during the period of lockdowns, and while the top-line profits will be affected, the growing footfall after the stores reopened, makes it certain that the quarter results will not suffer much.
Before the pandemic, Cantabil was growing at 30 per cent CAGR year over year.
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