Parisian womenswear brand Berenice has undertaken strategic measures to propel its modernisation efforts. To achieve this, it has sought financial respite by placing its operations under the purview of the Paris Commercial Court, declaring judicial restructuring for the Davimar company, overseeing the brand’s activities.
Natacha Basic, the brand’s supervisor stated, “This provides us with breathing space to continue our resurgence. All our suppliers continue to be paid, and we do not have a credit line. As far as I’m concerned, all indicators are positive, and I am highly optimistic about the upcoming season’s sales. We’ve seen a significant 45 per cent upswing in purchases for the spring-summer 2024 collection by multi-brand retailers, which bolsters our optimism,” she affirmed.
Basic also adds that Berenice’s identity is moving towards a “retro cool” aesthetic and reducing reliance on Asian production. Plans include revamping the store network, starting with the reopening of the Rue des Francs-Bourgeois boutique in Paris and subsequent renovations.
Eyeing a recovery plan, Berenice, previously achieving over € 100 million in sales, anticipates growth, targeting € 30 million by 2026. The company, currently generating € 18 million in annual sales, will showcase its summer collection at the Who’s Next trade show in Paris, emphasising international expansion, particularly in Scandinavia, Germany, and Spain. With approximately 100 employees, Berenice remains optimistic about its future prospects.
