A second store of the socks and accessories brand Balenzia has opened at Chennai International Airport. This particular store is situated in the retail area of the airport.
“We are thrilled to reintroduce Balenzia’s exclusive combination of style and comfort at Chennai International Airport,” shared Shruti Gupta, Head of Strategy at Balenzia, in a press release. “The opening of our second store here highlights our steadfast commitment to growing our brand footprint and ensuring our high-quality products are easily available to our esteemed customers. Chennai International Airport, a major gateway to South India and one of the busiest airports in the country, provides us with a strategic location to connect with a diverse and wealthy audience, boosting our brand visibility and developing deeper connections with both domestic and international travelers.”
Central to the store’s offerings are Balenzia’s licensed socks featuring admired characters such as Harry Potter, Mickey Mouse, and the Powerpuff Girls, besides performance-driven styles customised to cater to the airport’s high foot traffic.
Balenzia is a leading manufacturer of premium socks. The brand boasts collaborations with over 70 licensed properties from major media franchises comprising DC Comics, HBO, Warner Brothers, , Cartoon Network, Marvel and Disney.
