PDS Limited, the global fashion infrastructure company along with Authentic Brands Group, a global brand development, marketing, and entertainment platform has signed a long-term strategic partnership for Ted Baker in Europe to establish Ted Baker Design Group (TDG) as the brand’s global hub for design and innovation.
This is PDS’s second partnership with Authentic Brands as last year it signed a license agreement for the brand Forever 21 for the UK and Europe region.
PDS, through a UK subsidiary, will serve as the global hub for the newly established Ted Baker Design Group (TDG) and take on Ted Baker’s design and merchandising functions.
Further, this entity will become a core licensee and operating partner for Ted Baker. TDG, which will be located at Ted Baker’s current London headquarters at 101 Cleveland Street, will be responsible for all design, development, and product innovation servicing partners around the world, ensuring that the brand’s vision and ethos are preserved.
Global Ted Baker distribution partners will purchase the brand’s core categories from TDG, including men’s and women’s sportswear and outerwear, men’s dress shirts, women’s dresses, and fashion handbags. Additionally, TDG will service wholesale accounts in the UK and Europe.
Pallak Seth, Vice Chairman said, “We are looking forward to welcoming Ted Baker, a distinctive British lifestyle brand to PDS and joining Authentic Brands’ global partner network. With a dedicated team that will exclusively provide market-leading practices and solutions, delivered through an ethical and trusted value chain, we are aligned to the Authentic Brands’ tenets of quality, style, and value.”
Sanjay Jain, Group CEO added “Being a global platform we provide customised solutions to leading brands/retailers, and we are also expanding our service offerings to iconic global brands such as Ted Baker. With Ted Baker, our services extend to delivering expertise in brand development, design, and merchandising.”
John McNamara, Chief Transition Officer, Authentic said, “We are pleased to announce Authentic’s partnerships with PDS for Ted Baker in the UK and Europe. We are also proud to introduce Ted Baker Design Group, which is derived from the model through which we have seen great success with Reebok. The formation of TDG, supported by the expertise of PDS and Authentic, positions the brand for continued growth and expansion around the world.”
