Elena Martínez Ortiz is the new womenswear director at Asos!
The British clothing e-tailer has hired the design guru from Inditex to lead the Asos Design brand, which has been instrumental for the e-tailer’s over £ 1 billion in sales.
Asos couldn’t have asked for anyone better as Elena comes with a rich experience of almost 18 years at Inditex’s Stradivarius.
At Stradivarius, Elena has been serving as a product director since 2013, prior to which she was the sourcing director in Asia.
Elena will be responsible for strengthening Asos Design, the e-tailer’s core brand, and also for expanding the range.
Following her appointment at Asos, Elena will relocate to London. She is expected to assume her new office by the end of August 2022.
Elena will report to José Antonio Ramos Calamonte, the new CEO at Asos. Interestingly, Calamonte too was once an integral part of Inditex Group.
Asos was founded in 2000 in London, which sells over 850 brands as well as its own range of clothing and accessories.
