Under Armour and USA Football recently announced a multi-year partnership that will extend through the 2028 Summer Olympics in Los Angeles.
Under this new agreement, Under Armour becomes the official and exclusive uniform, apparel, and footwear partner for USA Football and its US National Teams, including both men’s and women’s squads. Under Armour will supply products to support athletes as they prepare for and compete in the Olympics and other international events.
The partnership comes on the heels of the International Olympic Committee’s (IOC) recent decision to include flag football in the 2028 Los Angeles Games. As a result, Under Armour will outfit the first Olympic flag football team when USA Football’s US National Teams make their Olympic debut.
“Under Armour has continued to invest in the sport of football and champion opportunities for women in the sport, from announcing our first flag football Global Ambassador to providing custom uniforms for female student-athletes to funding grants for girls’ flag football programs,” said Sean Eggert, SVP of Global Sports Marketing at Under Armour.
The partnership between USA Football and Under Armour had its on-field debut in late May, when the US Men’s and Women’s Flag National Teams gathered for a training camp in preparation for the International Federation of American Football’s Flag Football World Championships in Lahti, Finland, scheduled for August.
